![IMG_20241107_213212.jpg](https://cdn.steemitimages.com/DQmYnj7kY9UH6rHq5KCnZRcsdAkAT5TxpyWrhdmFETg6gq6/IMG_20241107_213212.jpg) ---------- **

Discuss Logo design based on your understanding about the topic.

** _______ If I talk about logo then it is a visual representation of particular identification of brands which conveys its values, motives and personality with uniqueness .There are most effective logo designs which needs a clear and relevant know how of brand, brand target and about its audience as well as basic design principles which can drive human perception and perspectives. **Key elements of a Logo** Here are some of key elements of logo designing:- • Logo should be easy to recognize and easy to understand and should have its reproduction in multiple mediums which may include in medium of business cards, digital screens etc. • A good and creative login is always that which makes a difference of one particular brand with all other brands. • There should be something different in a logo design to differentiate with other competitors of brands like there should be that key words that are easy to remember as well as that are interesting. • Logo should always made in such a way that it may be a reflection of brand values, quality and a creative slogan of brand. • Logo should have a good color combination because it can add attractiveness by evoking emotions in people. • Last but not least,there should always be legibility throughout a logo design. **Logo design type** • Word mark is a logo design type in which text based logos are used like Google, Facebook etc. • Letterforms are those logo designs which have initial based logo like McDonald's. • Iconic logo designs are logos made on specifying different symbols like for iphone Apple 🍎 is a symbol. • Combination mark logo is a type of logo design which include combining of icon text such as Burger King etc. ---------- **

Discuss extensively the role and impact of logo to a brand.

** _______ Definitely,there's a great role and impact of a logo at a brand because logo always acts as expression or face of a particular brand so for establishment of recognition of a particular logo,for developing and building trust and to drive engagement of customer logo design is really impactful and important. Below is a brief explanation of roles of logo; • Logo is a helpful way to make a difference of particular brand with other brands that are competitors. • Logo are helpful in facilitating customers recognition and their memory. • Logos create an emotional and attractive bond with customers. • Logos are self communicating in terms of conveying values, personality and motives of brand. **Impact of a logo on a brand** • In positive impacts logo can play a role in increasing awareness on a particular brand regarding brand recognitions. • In positive impact good logo is helpful in enhancing overall image of brand which foster trust. • In positive impact it may differentiate a brand as well as promote growth of a particular business and brand. • In negative effects,if logo is not attractive and clear then it creates a poor image of particular brand. • If there's lack of recognition of any brand then brand will fail to establish properly. • Poor logo will cause confusion with brand values , recognition and personality and will make brand and business down. ---------- **

Explain and demonstrate visually the do's and don't when it comes to Logo design.

** _______ Which things should be included in a logo designs or what are do's and which things should not be included in a logo design and what are don'ts I am going to discuss here with some pictorial demonstrations. **DO's and Don'ts** • You should keep it simple (Do's)and there should not be too much explanation about brand in a logo design (Don'ts) **Point 1 about simplicity and complexity** Good(Do's) : • A simple logo which is unique and related to brand. • Brand recognition with name. • Little creative description in hardly one line. |![IMG_20241107_214937.jpg](https://cdn.steemitimages.com/DQmYkPWi5qrhPW8i14XTZ9UNitqmHt7b2TrK6RbeHBn6t22/IMG_20241107_214937.jpg)|Simplicity in design --|-- Bad(Don'ts): • Any logo which is similar to other brands and there's no creativity. • Brand recognition very similar to other brands. • Too much brand description. • Too much complexity by including range of elements. **Point 2 about scalability and intricate details in a logo** • Scalability in a logo design defined as clearity and legibility and lack of intricate information or details. |![IMG_20241107_214937.jpg](https://cdn.steemitimages.com/DQmYkPWi5qrhPW8i14XTZ9UNitqmHt7b2TrK6RbeHBn6t22/IMG_20241107_214937.jpg)|Legibility (✅) Intricate information (❌) --|-- Good(Do's): • If there is legibility and clearity in written text. Bad: • If there is intricate information or details. **Point 3 is about uniqueness or casualty** Good(Do's): • If there is any differentiating element from other brands. • For example Here is a unique cow face 🐮 logo for dairy farm business. ![IMG_20241107_214501.jpg](https://cdn.steemitimages.com/DQmYvDH8T55to9eJjzFQ3rz48Zi6HTT33xFgY77Cp5ZJjaX/IMG_20241107_214501.jpg)|Cow face unique logo --|-- Bad(Don'ts): • If there is not any differentiating element from other brands. • For example here is a casual milk 🥛 logo for dairy farm. ![IMG_20241107_215001.jpg](https://cdn.steemitimages.com/DQmZSECDdBsZ3GTP55hZbbRT18PrfdX4LFqou8Hms8bdtMd/IMG_20241107_215001.jpg)|Milk glass casual logo --|-- **Point 4 is relevance or irrelevance** Good(Do's): • If logo,text and description in logo design is relevant. For example;Nature's goodness bottled with love is description for dairy farm business logo design. ![IMG_20241107_214727.jpg](https://cdn.steemitimages.com/DQmdasK92VMQT9F9FXU3zUDa9sZ8NeMVMaaT3oSxPd1Y6q5/IMG_20241107_214727.jpg)|Relevant information in design --|-- Bad(Don'ts): • If logo,text and description in logo design is irreleVance For example;Stay sound with nature is description for dairy farm business logo design. **Point 5 is color consideration or not** ![IMG_20241107_213212.jpg](https://cdn.steemitimages.com/DQmYnj7kY9UH6rHq5KCnZRcsdAkAT5TxpyWrhdmFETg6gq6/IMG_20241107_213212.jpg)|Lavender and dark purple contrast ---|--- Good(Do's): • If you have followed color theory by choosing proper colors. For example;If lavendar have contrast with dark purple. Bad(Don'ts): • If you have not followed color theory by choosing proper colors. For example;If lavendar have contrast with red. **Point 6 is font size consideration or not** Good(Do's): • If brand name or brand recognition font size is enlarged than brand general description. ![IMG_20241107_214937.jpg](https://cdn.steemitimages.com/DQmYkPWi5qrhPW8i14XTZ9UNitqmHt7b2TrK6RbeHBn6t22/IMG_20241107_214937.jpg)|Brand name is greater than description --|-- • MooFresh Farm is brand name which is greater than description. Bad(Don'ts): • If brand name or brand recognition font size is smaller and not prominent than brand general description ![IMG_20241107_214727.jpg](https://cdn.steemitimages.com/DQmdasK92VMQT9F9FXU3zUDa9sZ8NeMVMaaT3oSxPd1Y6q5/IMG_20241107_214727.jpg)|Brand description font size enlarged --|-- **Point 7 is aligned or not** Good(Do's): • If all elements are properly aligned. For example;Here all elements are centralized and equally or properly spaced. ![IMG_20241107_215037.jpg](https://cdn.steemitimages.com/DQma84Npkem8pM5uZ7gE1M5P7X7dC8jJWPqxSyyjJLtLNbP/IMG_20241107_215037.jpg)|Alignment (✅) --|-- Bad(Don'ts): • If all elements are not properly aligned. For example;Here all elements are randomly distributed and not equally or properly spaced. ![IMG_20241107_214618.jpg](https://cdn.steemitimages.com/DQmaDAfWVJSPuG6ucFfGMv5YgySSs9arydL9mQ8tD3ZRoJE/IMG_20241107_214618.jpg)|Alignment (❌) --|-- ---------- **

Design a simple logo with the knowledge you have gotten from this lesson by assuming that a client gave you a job to design for his brand

** _______ • For making this design first of all I imagine that there is a person who wants to design a logo for his dairy farm. • I imagine that upon asking from that person about his brand name and brief description he told me that his brand name is MooFresh Farm and description is **Nature's goodness bottled with love**. |![IMG_20241107_213848.jpg](https://cdn.steemitimages.com/DQmUmXmLFFEuBmfjRWqWRfZYTi6ZymAi2f5NctY81C7afhH/IMG_20241107_213848.jpg)|![IMG_20241107_214329.jpg](https://cdn.steemitimages.com/DQmRAuFTR3TZRPnyNtGXg9eiKPg9wqCHcj4enxxgZV5ipAj/IMG_20241107_214329.jpg)|![IMG_20241107_215037.jpg](https://cdn.steemitimages.com/DQma84Npkem8pM5uZ7gE1M5P7X7dC8jJWPqxSyyjJLtLNbP/IMG_20241107_215037.jpg) --|--|--- • First of all I open canva app and I search for Instagram size post. • After that I locate elements option and then I searched for cow creative logo. • After selecting logo I add it to page and you can see that this is a unit logo I have selected which is most important thing when you design a logo. • After that I take care of font size of brand name that it should be written boldly and clearly so that I may maintain legibility and scalability throughout my logo design. ![IMG_20241107_213212.jpg](https://cdn.steemitimages.com/DQmYnj7kY9UH6rHq5KCnZRcsdAkAT5TxpyWrhdmFETg6gq6/IMG_20241107_213212.jpg) • After that I wrote little description of brand name and below brand name I write **Nature's goodness bottled with love**. • I keep font size of brand description little them brand name. • Then I choosed colour combinations wisely by focusing on colour theory. You can see in my final design that I choose like purple and dark purple because they get mixed with each other properly according to color theory. • Now this is final design you can see in the picture in which I choosed black colour for description of brand because logo is also in black. • At last, I watermarked this design with my username @khursheedanwar so that I may prevent my design from intellectual theft. I want to invite @kouba01,@stef1,@patjewell,@wilmer1988,@steemdoctor1

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"SLC21/WK2: Introduction to Logo Design

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