7 Tips to Get More Followers on TikTok

Do you want to get more followers on TikTok? If so, read on! Here are 7 tips that will help you increase your following on TikTok and improve your experience in the app.

1. Know Your Audience

The first thing you need to do is understand who your target audience is. Before you can build an engaged community, you have to know who will engage with your content and what they’re looking for from their online experience. Reach out on social media or run surveys of potential followers and ask them about their likes and dislikes, what makes them laugh or cry, etc. Find out if there are any current trends in funny videos that have caught their attention as well as if they prefer longer videos versus shorter ones or one-off clips versus series uploads. All of these factors play into how best to connect with a larger number of followers.

1. Post Quality Material

This is perhaps one of the biggest contributing factors to your number of followers. Posting quality material will help you gain a decent following, as it shows others that you’re an active user who posts content that people want to see. Plus, if your content doesn’t get engagement, your followers will start getting annoyed and could eventually stop following you. High-quality material also tells other users that you take time with each post, meaning you care about what you do and are a decent TikTok user overall. There are many types of quality content: singing, dancing, sketches/skits, jokes/riddles...the list goes on. Some people even use their accounts as a way to share their hobbies with others through videos they film while doing whatever they enjoy!

1. Post Consistently

You’re not going to land a significant amount of followers overnight, but if you can post consistently and don’t overdo it on promotions, then you’ll build a solid fan base. Take inspiration from other popular accounts in your niche and try to match their posting frequency. If they post every day or multiple times per day, then do so as well—if they only post once per week, that’s what you should aim for too. Once people get used to seeing your content pop up in their feed, they might even subscribe automatically when you have something new posted! By sticking with a posting schedule and keeping your account curated nicely, you can grow an engaged audience that will be eager for more updates.

1. Target the Right People

It can be easy to get caught up in just trying to get as many followers as possible, but you need to do a little research first. This will help ensure you don’t waste time getting followers who aren’t interested in your content. It also means that once you start gaining followers, they are more likely to stick around because they like what you offer. You can follow users with similar interests and make a strong connection by joining an Instagram group or following a specific creator that is relevant to your interests. If they see that others are interested in your work, they may be more inclined not only to follow you but also engage with it and share it further. The key here is finding people that share similar passions as you and create engaging content related specifically to those interests.

1. Interact with Influencers in Your Industry

While it might seem obvious, you can’t expect influencers and their followers to care about you if they don’t know who you are. The fastest way to build an audience is by engaging with others in your industry. Influencers aren’t just famous people with a lot of followers, they also have devoted audiences—followers who trust their opinions and care about what they say. To start building a relationship with them, find interesting profiles and engage with them by commenting on posts or sending direct messages. Eventually, you can share your content—they might even share it for you! Once influencers have heard of you and know your brand or business name, they will be more likely to check out what you have to offer.

1. Join Communities

You don’t have to go it alone. Whether you want feedback on your videos or just some friends and followers, joining a group of like-minded users is a great way to get started. You can look for communities that share your interests, activity level, and even location—allowing you to make connections with other local users in your area. If you can't find what you're looking for, consider starting your own community! Content creators who share their work regularly and interact with fans enjoy greater visibility in search results. Now, if only there was an easy way...there is an easy way right? Create killer content! It might sound too simple but creating engaging content will ensure people will watch your videos more often and comment when they do.

1. Guest Post on Relevant Sites

Reaching out and asking to be featured or write a guest post is another great way to get more eyes on your account. You can offer up your expertise in exchange for some exposure. Sites like Moz, Social Media Today, or Entrepreneur are all good places to start. Make sure you check out each site’s guidelines before reaching out. Usually, they just need a blurb about yourself and how you’re relevant (usually by Twitter handle). You should also add a link in that same blurb that directs people back to your accounts so they can see what you’re all about before following you.