It's good to be in the beach at late afternoon because the temperature is better. Summer is just so hot nowadays, that I'd be happy if its cold. That time we went to the beach twice with only few days gap.
I am with my husband and friends on the first one, and on the second one, with my husband, parents, and niece. It was a late afternoon joy for us as we enjoyed the fresh air, and the street foods we bought.
I'd love to go back to the beach but probably after two weeks when I'm free from other activities.