Now that we've hade a detailed discussion of the importance of logos in the previous lesson, let's take a closer look at the different types of logos that exist. This will help us to better understand how to create an effective logo for our brand.
Here are some common types of logos:
WordMark Logos:
Logotypes or Wordmark logos are text based logo designed entirely with text without the introduction of graphical elements.
Due to its over simplicity, more attention is placed on the fontface used and the logo often carries the brand name. Below is the Coca-Cola logo which is a good example of the Wordmark logo.
When to use
It is advisable to go for a Wordmark logo when you have a simple and short brand name that is easily recognizable. A Wordmark logo will serve you better if your brand is already well established.
When not to use
Do not use a Wordmark logo if your brand name is a long name. It will not be a good idea if you do not have a fontface that is unique
Monogram Logo:
A Monogram logo also called Lettermark Logo is a derivative of the WordMark Logos. In a monogram logo only the initial or selected letters from the brand name is used in creating the logo.
A good example of a brand that uses a Monogram Logo is the Internet Flicks brand. In its logo, it makes use of the NET from internet and the FLIX from flicks (a slang for movies). We know it as NETFLIX
If your brand had a name that is very long, like the National Aeronautics and Space Administration. It is good to use only the first letters of this long name and we know tham as NASA, short and better.
Do not use a monogram as logo if the resulting letters is spelling something offensive, which will attract misinterpretations because of its unintended conotation. People today are too sensitive with words.
A brandmark logo:
Also known as an icon based logo is a logo made with only an icon, no accompanying text, just the icon and nothing else. This applies to the previous Twitter logo and its current logo.
Use such when yout brand is already known, the icon alone will speak volums for itself. Long standing brands and those who have made a name for themselves can use it.
It is not good for a new brand that has not yet made a name in the market. Twitter can afford to remove all text and the blue bird alone can pass the message, same with the letter X. A new company can't just come up with the letter y and expect to be recognised.
Abstract logo:
Such a brand logo makes use of a none representational design that dosen't depict any real-life object. An abstract logo makes use of colour-mix, shapes and other forms for their logo.
The Abstract logo is good for a longstanding company or brand because the icon itself doesn't communicate anything about the brand. The toyota brand is old enough to use this.
On the other hand, a new company should not go for this abstract logo.
Combination logos:
This logo collects the good part of diffrent logo styles, a combination of icon or mascot and WordMark.
The BMW logo makes use of Monogram Logo design and a spinning propeller blade.
The nasa logo is another good example of the combination logos as it uses an acronym form for National Aeronautics and Space Administration and some icons
[Logo 1]
Assuming I am to create a logo branding Maindset ICT Academy. its a new ICT company.
Because the name is long, i will pick only the first letters
I will create a combination logo for it.
| Loading Canva | select size | select element |
| type computer | select a computer | select text |
[Logo 2]
Aptech would do well with a WordMark logo.
| Loading Canva | select size | select text |
| type Aptech | select font size | select colour |
| background colour | select text | select font |
In this design, the foot print icon is removed, the computer education is remove and the motto that says unleash your potential is removed.
Resulting in a clasic Wordmark logo for Aptech
| Loading Canva | cavas size | select gallery |
| background | select hair | Enter text |
Conclusion
Stepping into a new chapter with part 2 of logo design and being ever more determined to follow this up and get the best out of it. @bela90, @udyliciouz and @okere-blessing are invited to join us in exploring the exciting features of the canva app.
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