The gaming industry witnessed an exponential growth in the past decade or so, however one thing that is evidently lacking is the infrastructure or standards for advertising and consumer economy except for custom built in-game economy.
On a mission to make the gaming economy work for parties including Creators, Game Developers, Gaming Platforms, Brands, etc, CROS team is building the infrastructure technology layer to connect game developers with advertisers, in a fully decentralized and automated process.
It will feature Ad Manager for advertisers to manage and track their in-game ad campaigns, complete with dashboards for publishers to monitor ad performance. AI-Powered Ad Targeting, utilizing AI to deliver highly targeted, personalized ads based on player behavior, optimizing relevance and engagement across different gaming environments. Non-Intrusive Ads that blend into the gaming environment, enhance gameplay, rather than disrupt it, amongst other unique features.
With $CROS set for TGE having been on Bitget Premarket, its successful launch will be expected to transform in-game advertising