People may choose to join Steemit for several reasons:

1. Monetize Content: Unlike traditional social media platforms, Steemit allows users to earn cryptocurrency for creating and curating content.

2. Decentralized Platform: Steemit operates on a blockchain, which means it's decentralized and resistant to censorship.

3. Community Engagement: It offers a vibrant community where users can engage, share ideas, and support each other's work.

4. No Advertisements: The platform does not have advertisements, providing a cleaner user experience.

5. Ownership of Content: Users retain ownership of their content, which is stored on the blockchain.

6. Diverse Content: Steemit supports a variety of content, including blogs, videos, and music, appealing to a wide range of interests.

7. Incentive to Participate: Even non-content creators can earn rewards by voting and engaging with the content of others.

8. Educational Resource: It can be a source of learning about blockchain technology and cryptocurrency.

9. Early Adoption: Joining Steemit now provides the advantage of being an early adopter in a growing social economy.

These factors contribute to a unique social media experience that rewards participation and content creation, making it an attractive platform for many users.