Although many say that sales are about convincing the other, today I want to tell you that it is not like that, it is not about convincing, sales are about understanding. That is why it is necessary to ask many questions in order to sell, such as: what do you need? What is the problem you have or what are you looking for? The first thing is to actively listen to the person and this gives us the possibility of offering what they need, listening to the person gives us the tools to offer them what they need.
Speak less and listen more: an example could be using the following phrase: "I want you to tell me more about what you are looking for", another question could be the following: "What is your biggest challenge with buying a car?"
Asking us would be the possibility of knowing more about what the person needs, we also understand that many times not even the buyer knows what he needs and that is where we must apply the art of conversation and ask the right questions to find out what his need is.