Hello everyone!
After creating a blog, and the Amazing Affiliate in the first two weeks, now we have come to a critical stage in our course. Identifying the right products to promote, and strategies behind this process. So, Mr. hamzayousafzai has provided us with good guidance, in his third lesson, on Amazon Product Hunting.
So, here's my attempt at that within the Sports niche.
Well, the Sports industry is always a hot topic all around the world. Maybe it's due to various innovative products, people are looking for their Health with the majority engaging in less mobile jobs. Anyway, just like everything, the popularity of the products is changing occasionally.
So, as the Winter Season has approached in many areas, with Snowfall in Europe, and heavy rain in other regions, Sports Enthusiasts have shifted their focus according to the Seasonal Demands.
So, as you can see, there's a certain Trend just like last year's time frame. The uptrend seems to be started from the start of this month and it's increasing with time. As Google Trend directly doesn't give the exact values, I installed Glimpse Chrome extension for a better understanding. It's 1.4M searches in the past month, which is a 14% increase and it's surging towards 1.8M.
As we are trying to promote and direct customers through our blog, effective content optimization is essential. Even after finding a trending product, we need to be including in the choices of people as an Affiliate Marketer.
So, here I used Keyword Magic Tool in Semrush site to analyze the perfect keywords for my Product. First I tried both Helium 10 and Jungle Scout, but I couldn't efficiently try it for free.
Here, KD is a very important factor, which means Keyword Difficulty %. It means the effort we need to put in to rank in the Google Top 10. Lesser the better. Total Volume is the total searches in a month, calculated using the average over a year.
But other shown keywords are a bit competitive even though with a good volume. So, I tried some different keywords, and sentences several times to find the best choice. It seems a bit competitive.
So, the three keywords I chose directly target the customers that I am looking for. It means the product name, or fitness equipment that needs a small space. So, the product will be more visible.
On the other hand, I used techniques to receive a higher ranking in search Results. It means using keywords with low competition, and high volume. One has both, and two other keywords for each.
So, using them in the posts, descriptions, and titles will help the audience to find them more easily.
Well, there are many sellers in the market, who are already doing a fantastic job currently. But to be successful out there, I have to outsmart them. After searching a bit, I found a possible competition for me.
Their listing provides basic information and product details, and we can buy it for around £51.99. The website is neat and eye-catching, and it seems that purchasing is also simple. So, they are doing a good job of managing the site.
Mountain Warehouse is also selling a Neoprene Coated Dumbbell 2 x 4kg Set.
But, the things that are missing are, they haven't given much concentration to the product. They have missed some, unique selling points, that can be taken to my advantage.
A few more engaging visuals can be added to inspire or manipulate the customers, maybe a video and images of a healthy person using it. And also, there's just one choice. But it will be better to have a few **choices for the customers, according to their needs, in size, color,, etc. And I can probably give that at a convenient price as well. And the description they have provided is just a boring paragraph, which can be presented in a way more interesting way. There is no customer review section, which is not acceptable as this is a basic requirement to show the credibility of my product.
So, these points can be considered to rise from the competitors.
For the product, UNNMIIY Adjustable Dumbbells I created a Steemit Post, using the above Keywords, with benefits, and with my Affiliate links. Here you go! Hope one of you guys, do me the favor, by buying through this.. 😅🖤
Space-Saving Workout Equipment | Adjustable Dumbbells
So, that's it. Thank you for the two teachers to bring this up, and waiting for the next week. I invite @patjewell, @simonnwigwe, and @mikitaly to the contest!
Until the next time! Enjoy!
Thank you.
Best Regards!