Tether has recently made a major move recently as they bought up $775 million worth of shares or 41% of the company of Rumble. Many are starting to speculate this could turn into a majority share holder as the company looks to diversify but also target more centralized systems.
Now while many people will call rumble a youtube competitor you have to realize that there are actully a lot of competitors to youtube. However at the moment rumble seems to be the best option in terms of actual user activity that even stands a little chance.
Rumble has also recently signed a few contracts with some people in order to get them posting and attracting their audience over to their platform. While this has been tried a lot in the past the contracts are often times highly over valued. If these contracts came in at more reasonable rates we could in fact start to see some real action play out.
For me I think the main push of this is going to be to try and get rumble to support tether as payout options. It's the only real thing that makes sense and then possibly open up trading pairs they provide on the platform. That's my best guess at the moment.