SLC21/WK2: Introduction to Logo Design

aneukpineung78 -

This is my homework post for Steemit Learning Challenge Season 21 Week 2 assignment of Professor @lhorgic’s class, Introduction to Logo Design.

Note :

Task 1 - Discuss Logo design based on your understanding about the topic

A logo is an identity. Through its concise form, it carries everything related to the entity it represents: mission, vision, goals, values, personality. Therefore, a logo is expected to be able to carry out this task: explaining the entity it represents to viewers.

Logos are created by utilizing the play of shapes, colors, or typography and combinations thereof. Some examples of entities that utilize shape play in their logos are: Nike, Apple, Adidas. While those that utilize typographic play include: Exxon, Mont Blanc. And these entities make use of color play in shapes and typography in their logos: Google, FedEx, Domino's Pizza, Master Card. There are also those that utilize a combination of typography and shapes, such as the logos of Burger King, Volkswagen, LG.

From various sources on the internet. Image is clickable and might show larger resolution.

The basic principles of a good logo include:

Task 2 - Discuss extensively the role and impact of logo to a brand

Since a logo is a representation of an entity in the form of an image, it plays a crucial role in building a brand's identity and image. The main role of a logo can be broken down into, among others:

While the influence that a logo can have on a brand, among others, are:

Task 3 - Explain and demonstrate visually the do's and don't when it comes to Logo design. You can do more research to be outstanding and kindly ensure not to use my specimen logo

From various sources on the internet. Image is clickable and might show larger resolution.

  1. Do : Make it simple and memorable; Don't : Make it too complicated or overly detailed. A simple logo is easier to remember and gives a better first impression than a logo that is too complicated and detailed.
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  2. Do: Maintain uniqueness; Don't: Use Clip-Art elements or free templates and copying competitor logos. Using clip-arts or templates will make the logo unoriginal and may end up with similar logos to competitors.
  3. Do: Choose colors carefully; Don't: Use too many colors.
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  4. Do: Practice the values of color and shape psychology to match the entity's personality: Don't: Ignore the psychological meaning of colors and shapes. Colors and shapes will symbolize certain values. One of the following logo consists of two circular shapes which means something global, comprehensive, and consists of two colors: 1) orange, which carries the psychological meaning of energy, enthusiasm, creativity, optimism, friendship, vitality, and 2) black, which means strength, authority, elegance, seriousness, formality. While the other logo contains so many colors that it is so complicated, it has no clear personality.
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  5. Do: Use the right, simple, yet elegant typography; Don't: Use complex or non-standard fonts. Readability is one of the main reasons here. By ensuring readability, the entity represented by the logo will stick in the audience's memory more easily.
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  6. Do: Make sure the logo is easy to scale; Don't: Ignore logo scalability. At some point, the logo might be printed on different materials with different sizes: mugs, leaflets, shirts, banners, and so on. Therefore, make sure that the logo has no problems when it will be printed for different purposes.
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Task 4 - Design a simple logo with the knowledge you have gotten from this lesson by assuming that a client gave you a job to design for his brand (business). The outcome of your design should clearly tell what kind of brand/business organization you designed for. Also do well to be well detailed in your design.

So the story is, I'm going to create a simple logo in Canva for a barbershop called The Barberhood.

  1. I opened Canva and clicked the [Create a design] button.
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  2. I chose the design's default size for Instagram, which is 1080 x 1080 pixels.
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  3. A canvas of 1080 x 1080 pixels with white background opened in Canva.
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  4. I uploaded a new file for the design I was going to make.
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  5. I browsed my PC and searched for the two files that I had prepared earlier, namely the images of scissors and transparent combs that I created through Adobe Photoshop 2021.
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  6. Both files were uploaded to the Canva library, I clicked on them to insert them into the canvas.
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  7. Next I added text to the logo.
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  8. Now the logo has had text which is the name of the brand as the entity that will be represented by the logo.
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  9. I then decided to make this logo in round shape, so I gave the text a curved effect.
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  10. I added a circle from the Element dialog window.
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  11. I changed the color of the circle so that it matched the color of the canvas, and then gave it a black stroke (outline). Then I adjusted the size and placement in such a way that it harmonized with the rest of the design elements.
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  12. Next I added the tagline, and gave it a dynamic effect by including a new color, a variant of orange, which was #fa741f.
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  13. The next touch was for me to insert an image ownership watermark.
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  14. I then created an alternative model of the logo.
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  15. At last I had 4 logos to choose. I hoped my friend would be pleased.
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Thanks

Thanks Professor @lhorgic for the lesson. Inviting @anroja, @dhisky, @rayfa.

Pictures Sources

Sources and Reading Suggestion


My Introductory Post | Artikel Perkenalan Saya.


Picture created by @aneukpineung78


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