Hello friends, how are you all doing today, hope that you people will be fine and doing great in life. @hamzayousafzai organized a contest about amazon product hunting and advertise on steemit. I will do my best to share a post and organize it in a best way.
Amazon is a huge market, it is growing day by day and everyday a new product is launched into it. Amazon is a real marketing place for new entrepreneurs as they can take ideas and explore experts markets by adopting the same strategy and launch their products by making their business to grow. Amazon requires real registration which makes you liable for every product so everything here is real and not fake, no one can deceive you by buying this products.
Today I will do product hunting and share the information about the product here. My product is seasonal product, it is about the winter season. In these days, thick clothes are used to keep your body warm. I have selected a jacket, it is used for upper body; keeps your body warm and comfortable.
Q: Find a Trending Product: 1. Use tool likes Amazon Best Seller or Google Trends to find trending products. 2. Briefly explain why this product is popular considering any seasonals or consumer trend.
My research is about winter products so I choose jackets which are used too much in country during winter season. Jackets are of various types and it warms the body very finely so that is why it is trending in every country. I am doing research on USA market, I will share data and photos of the product which is trending there. I am doing research on Google trends.
The photos above shows the trend of jacket or hoodies in USA. The sale of the product has increased significantly throughout. The demand is increasing so does the supply. 1 month ago, more than 65% percent items were sold; staying below 73%. The sale increased significantly and became above 73% after one month. Delaware, Illinois, Pennsylvania, New York and Maryland were the top ranking states, where these hoodies were sold mostly. Hoodie was the relevant word in the search options.
Why is this product trending right now.
This the seasonal product nowadays, a huge community is buying and recommending to each other. People look for a better product which can work for them, the winter season forces people to buy products which can keep them warm and avoid winter season.
People are buying this product because they are available in many sizes and it will keep your body warm.
Keywords
My chosen keyword is Sweatshirt Hoodie, these are searched in lower number. 74,000 searches for black one and also other additions for the other one. The competition is high but the searched keyword volume is low which makes my product unique. The competitor have selected a good keyword because there the numerous buyers of hoodies these days.
Sweatshirt Hoodie: There is no same name for the product, all the products have their own specifications. Hoodie is used with other words and sweatshirt is used with other names and products. This makes the name unique, but the competition for hoodie is high so a person needing this product will find it easily.
Sweatshirt hoodie a unique name: This name is a unique one and it will appear as exactly when searched, this will direct the person to this website or product. This amazon's product and the name is unique one for keyword tool.
Easy advertising: This product can be easily advertised with it's name not because of the product. This product is available in same quality and design in many places. So, it can be advertised easily due to it's name.
4.4 out of 5 stars and 3,160 ratings: The competitor is having a good rating and the stars he got were astonishing. The result shows that customers are delighted with it's product and have bought it.
I have also chosen this product, the rating shows that this product is very useful there and people have loved it. The ratings shows that the product is famous between many people and will create a good market startup for me. I can also the competitors ideas and the description he/she have used.
I will also look for other winter related products which is gonna work for me and find competitor for it. Competition makes the product better and makes the person to work hard for it.
Competitor Analysis
Multi Colors: The competitor have used numerous colors options in which you can get the hoodie. About 29 colors options were used.
Sizes: Various sizes were provided by the competitor, it started from small size to 3X large size. This is a great strategy; most of sellers use XL size after large size but he\she have used 2 XL and 3 XL size.
Logo: A wonderful and important idea to advertise the product. Competitor has provided the customer a choice of its own that what type of logo a customer loves can be printed on it.